How to Grow Your New Online Clothing Boutique

Establishing An Online Presence

You’ve built a beautiful website but no one knows about it. What can you do? There are several ways to promote and market your clothing boutique. This includes traditional advertisements such as mailers to prospective customers and online advertisements like Google ads, Facebook ads, Youtube ads or even ads on Linkedin. Your online store display is vital in attracting the attention of those just browsing on your business website. Additionally, don’t underestimate the importance of a solidly-designed social media page as many boutique shoppers are young and prefer being able to browse your store and interact with you online. Social media also lets you show off your latest styles in pictures marked with custom hashtags unique to your store.

Grow Your Business with SEO

Ranking on the first page can really make your life easier. There’s nothing better than getting organic traffic for free. In order to do that, you have to have back links so your site can be ranked. Acquiring back links is an essential part of an effective SEO plan. The links tell search engines that a site is recognized, trusted, and, therefore, worthy of a top spot on search engine results pages. But it’s not just the number of backlinks that appeals to search engines; it’s also the quality. There is a plethora of information out there regarding this particular subject but a great reputable source would be the Alexa Blog. It is an interesting read and definitely broken down into terms that I don’t even fully understand just yet.

Recommended: Get started with posting on Social Media at least once a day. It doesn’t necessarily have to be business related and you will appear more personable to your customers. You can do each post one at a time on your phone or computer but there are sites that will allow you to schedule posts for all of your social media sites like Sprout Social, Loomly, or Hootsuite. Try starting a blog as well.

How to keep customers coming back to your online boutique

One of the classic ways to to attract and retain clothing boutique customers is to offer special promotions. These might include offering standard coupons, sales/discounts, or free gifts. You may also consider getting their email addresses when they visit your site so that you can continue email marketing at a later date. That can lure in customers that were on the fence about buying before.

Overwhelmed? How and when to build a team for your online boutique

Because a clothing boutique is typically small, deciding when to build a team is mostly a matter of determining when there is too much business for you to handle by yourself. You might base this decision on factors such as wanting to decrease your shipping and handling time or simply needing to invest more of your time growing the business and less of your time on the front line so to speak. It is important to note, when adding people to your team, ensure that they are as passionate about clothing and people as you are. This ensures that you continue to offer customers the best experience possible.